Global manufacturers of multimedia devices and household appliances should seriously think about additional deliveries of their goods to Italy: the inhabitants of this country are ready to purchase the latest market news, regardless of how much money they have available.
Recent studies have shown that Italians spend more on acquiring equipment than other European nationalities. Despite the difficult times that came in the country of wine and sun, the inhabitants of Italy did not skimp on the purchase of household appliances, as well as smartphones and tablets. In just three months of 2014, Italians spent on average about 559 euros for the purchase of televisions, telephones, washing machines and other household appliances. For comparison: the Spaniards allocated 360 euros for such needs, the residents of Germany - 323 euros, the British - 274 euros, and the French - 223 euros. These data are cited by the Ipsos Mori organization (www.ipsos-mori.com), which investigated the acquisition of 5 million people from five EU countries.
Researchers also found that in Italy there are an average of 16 technical devices per family, while in other countries this figure is 18. It is worth noting that Italians use multimedia devices for about 7.8 hours. Four out of five Italian residents surveyed admitted that the “king” of their homes can be called a TV, despite the fact that most of the electricity goes to washing and cooking.
Among other things, according to Ipsos Mori, recently Italians have seriously started to get involved in photography. About 35 percent of the respondents in the sunny country are happy owners of cameras (compared to 26 percent in other countries), despite the fact that all modern smartphones have built-in cameras.
Half of Italy's respondents admitted that they have tablets that are mainly used for surfing the Internet (91 percent), applications (79 percent), online shopping (70 percent), listening to music and watching movies (58 percent). Researchers also found that Italians are increasingly checking their account status on the Internet and making payments using the World Wide Web (70 percent and 68 percent, respectively), and are actively using social networks (71 percent) and instant messaging services (72 percent).
Earlier this year, Italy's National Statistical Agency ISTAT reported that about 25 million people between 18 and 84 years of age use the Internet in the country. At the same time, ISTAT noted that most often Internet users prefer to use the network from mobile devices and tablets. It was found that 52 percent of Italian Internet users are young people aged 18 to 34 years. Only in one day 7.4 million Italians go to the World Wide Web from a mobile, while 5.3 million go from a computer. There are those who use several devices (7.2 million).
