Business and Economics

Ferrari topped the list of the most influential brands in the world

Italian carmaker Ferrari was named the most influential global brand due to the amazing combination of reliability, customer trust and their irresistible desire to purchase one of the popular sports cars. This title was awarded to Ferrari by Brand Finance.

The executive director of the agency, David Haig, explained that the Ferrari logo (prancing horse) is perhaps the most recognizable in the whole world, including countries in which there is no question of asphalt roads. Both in Italy and abroad, the brand of this car manufacturer is a huge success.

According to Haig, Ferrari becomes almost a symbol of worship among fans of speed and beautiful cars.

Today, Ferrari is on the list of the most popular brands, which includes 11 world famous companies such as Google, Hermes, Coca-Cola and Red Bull. However, despite this state of things, the Italian company is not included in the top list of firms with the highest cost.

Ferrari occupies only 350th place in the world: experts estimated it at only 4 billion dollars.

As noted by American publications, as a rule, the owners of brands related to various technologies will be able to gain the most from the sale of their firms. For example, California-based smartphone and tablet maker Apple Inc. today is worth more than 100 billion. Second place in the ranking was “occupied” by the Korean concern Samsung (78 billion), and bronze went to the Google search engine (68 billion).

General statistics indicate that US companies occupy most of the Brand Finance list, with 185 out of 500 possible positions.

In second place is Japan. Despite the fact that seven Japanese firms dropped out of the agency rating, local auto giants such as Toyota, Mitsubishi and Honda still remain in it. Germany, France and the United Kingdom close the top five. Being the second largest economy in the world, China ranked only 6th in the number of companies in the ranking of the most expensive brands. According to experts, the Chinese market is rapidly expanding its holdings, and such well-known companies as Huawei and Baidu have increased their recognition by 50%.

Finland is on the list of countries that cannot boast of world-famous and expensive companies. The only brand that has earned the appreciation and trust of customers is Nokia, and even then, it only recently began to return after a long stagnation.

However, until now, the Finnish company cannot adequately compete with the giants of the smartphone market - Samsung and Apple.

Nevertheless, Nokia managed to outperform the popularity and trust of Blackberry customers, who this year did not get a place on the Brand Finance list. Brazilian world famous companies are also losing ground. This year, 5 out of 9 firms remained on the agency’s list. The market of Russia and India is also slightly pleasing to consumers.

Watch the video: Most EXPENSIVE And RAREST Cars In The World! (November 2024).

Popular Posts

Category Business and Economics, Next Article

Canonization of the popes of John Paul II and John XXIII
Society

Canonization of the popes of John Paul II and John XXIII

Today in Rome, a unique and significant event is taking place, on the occasion of which more than 800 thousand pilgrims from all over the world arrived in the Eternal City. On the day of the Resurrection of Divine Mercy, Pope Francis in the presence of hundreds of thousands of believers in St. Peter's Square in the Vatican ranked two pontiffs as saints: John XXIII and John Paul II.
Read More
Refugees protest against “monotonous” Italian food
Society

Refugees protest against “monotonous” Italian food

A group of refugees who have arrived in Italy relatively recently complain of “monotonous” food, demanding to include dishes of their national cuisine in the menu. For two days, a group of forty refugees who arrived at the Italian center in the province of Belluno refused to eat "pasta with tomato sauce and eggs" - a dish he kindly offered.
Read More
Pope Francis poses for a selfie during the Roman Mass
Society

Pope Francis poses for a selfie during the Roman Mass

Pope Francis celebrated the beginning of Holy Week, the last seven days before Easter, joining 100,000 believers in St. Peter's Square (Piazza San Pietro) in the Vatican. According to biblical writings, on Palm Sunday, Catholics and Orthodox celebrate the day Jesus entered Jerusalem, exactly one week before his crucifixion.
Read More
Belgian prince Amedeo marries Italian journalist
Society

Belgian prince Amedeo marries Italian journalist

Soon, the world will lose another enviable groom. Prince Amedeo, who is sixth in the line for the Belgian throne, is about to marry his longtime girlfriend, journalist Elisabetta Maria Rosboch von Volkenstein (Elisabetta Maria Rosboch Wolkenstein). The Belgian authorities have already quoted the official appeal of Princess Astrid, the mother of the 27-year-old heir to the throne: “Their Royal Highness Princess Astrid and Prince Lorenz are very pleased to announce the engagement of His Royal Highness Prince Amedeo and Miss Elizabeth Maria Rosboh von Volkenstein.
Read More